Rabu, 25 Januari 2012

Fall radio ratings keep WIKY, WKDQ, WSTO and WJLT in the top 4 spots

The latest Arbitron radio ratings for Evansville are out for the fall of 2011, and the top three stations - no surprise here - remain the same, with WJLT-105.3 taking fourth place.

Stations owned by powerhouses South Central Media and Townsquare Media continue to hold those rankings.

While South Central's WIKY-104.1 lost a some ground and Townsquare's second-place WKDQ-99.5 gained a bit, WIKY remains number one on the list; WKDQ remains a solid, unchallenged second. WSTO-96.1 keeps its hold on third place, but a surging WJLT-105.3 is now a very close fourth, rising from fifth place one year ago.

South Central's WABX-107.5 and Townsquare's WDKS-106.1 tied for fifth place this fall; the numbers show a one-place drop for WABX and a step up (from sixth last year) for WDKS.

Elsewhere on the list, contemporary Christian station WKVN-95.3 (Morganfield, Ky.) once again had a surprisingly strong showing, with the largest audience increase of any station. In the fall of 2010, the station was tied for 11th place; it's now a solid seventh, tied with WLFW-93.5.


WINNERS
  • WKVN-95.3 ("K-Love") ... up four spots to seventh, tied with WEJK
  • WRAY-98.1 ... up two spots to 14th, tied with WSON
  • WJLT-105.3 ... up one spot to fourth
  • WDKS-106.1 ... up one spot, now tied for fifth with WABX
  • WYFX-106.7 ... up from 13th to a tie for 12th
  • WSON-860 ... up from 15th, now tied for 14th with WRAY (it's unclear if the ratings include the new WSON-FM [W243CU-96.5], but they probably do not)
LOSERS
  • WBKR-92.5 ... loses three positions; now 16th
  • WEOA-1400 ... down two to 11th
  • WABX-107.5 ... down one , now tied for fifth with WDKS
  • WLFW-93.5 ... down one position into a tie for seventh with WKVN
  • WGBF-AM & FM ... each down 1 spot; 103GBF is now ninth, while NewsTalk 1280 holds the 10th spot
  • WEJK-107.1 ... drops one spot to a tie for 12th with WYFX
  • WKTG-93.9 ... drops one spot to 17th
EDITOR'S NOTE: All ratings information is © 2012 by Arbitron Inc.

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